has over 25 years of experience in digital strategy, account management, and management. Equally comfortable in large corporations (IBM and BRP), in agencies or as an independent consultant, he brings a broad background focused on business (before technology), program management, executive coaching and management of multidisciplinary teams.

Having worked in Asia for over 10 years, Pierre-Yves holds a global understanding of digital and organizational transformation challenges. He believes that it is essential to combine strategy and execution, as they are interdependent, and this guiding principle is at the core of URC’s activity

Szu-Mae Yoon is a senior advisor and consultant based out of Asia.

Mae has over two decades of expertise across the Asia-Pacific region in marketing, strategic development, partnership development, brand and product design. She has held numerous leadership roles in Hong Kong, Singapore, Malaysia and Vietnam with organisations such as the AIA Group, Standard Chartered Bank and Prudential, where she led teams to design, build, and optimise distribution capabilities, opened new markets through acquisition and development of regional partnerships and the launch of innovative products.

She has worked closely with CEOs and C-level executive teams to develop and execute their strategic plans, particularly priming them for transformation and sustainable growth. Mae is particularly passionate about harnessing innovation, technology and talent as competitive advantages.